<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[LHP Communications & Language Services]]></title><description><![CDATA[A Luso-American AI-augmented communications and localization agency specializing in global health, nutrition science, and international associations — bridging Portuguese-speaking markets with the world. Headquartered in Austin, TX and Lisbon, Portugal.]]></description><link>https://www.lhpcomm.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 05 May 2026 11:13:43 GMT</lastBuildDate><atom:link href="https://www.lhpcomm.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[ABM multilingue para empresas B2B de saúde e nutrição — dados de intenção, personalização e português]]></title><description><![CDATA[O marketing baseado em contas (ABM) é uma das abordagens mais eficazes para empresas B2B de saúde e nutrição que procuram crescer de forma previsível. Quando combinado com dados de intenção por IA e execução multilingue, torna-se uma vantagem competitiva sustentável.]]></description><link>https://www.lhpcomm.com/pt/post/abm-multilingue-para-empresas-b2b-de-sa%C3%BAde-e-nutri%C3%A7%C3%A3o-dados-de-inten%C3%A7%C3%A3o-personaliza%C3%A7%C3%A3o-e-portugu%C3%AA</link><guid isPermaLink="false">69f27c80bc2ce3253fd3063c</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Associations]]></category><pubDate>Wed, 29 Apr 2026 21:47:44 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Brand architecture for global health companies — why translation is the wrong frame]]></title><description><![CDATA[Branding for global health companies isn’t a design problem. It’s a translation problem — not of language, but of meaning, trust, and cultural register. Here’s how LHP approaches brand architecture for companies operating across language boundaries.]]></description><link>https://www.lhpcomm.com/post/brand-architecture-for-global-health-companies-why-translation-is-the-wrong-frame</link><guid isPermaLink="false">69f27c61d3f2ae6dd917d6b8</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Health & Nutrition]]></category><pubDate>Wed, 29 Apr 2026 21:47:13 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[IA e localização científica — porque a revisão humana não é opcional]]></title><description><![CDATA[As ferramentas de inteligência artificial estão a transformar a tradução e a localização de conteúdos científicos de saúde. Mas a IA sem supervisão humana especializada ainda comete erros que podem custar a credibilidade de uma marca.]]></description><link>https://www.lhpcomm.com/pt/post/ia-e-localiza%C3%A7%C3%A3o-cient%C3%ADfica-porque-a-revis%C3%A3o-humana-n%C3%A3o-%C3%A9-opcional</link><guid isPermaLink="false">69f27bd1829c52805ba9d5ee</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Lusophone Markets]]></category><pubDate>Wed, 29 Apr 2026 21:44:49 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Transatlantic brand governance for health and nutrition companies]]></title><description><![CDATA[Branding in health and nutrition is not the same problem in Lisbon as it is in Austin. The science may be universal but the culture, the regulatory context, and the consumer mindset are not. Here is what transatlantic brand management actually requires.]]></description><link>https://www.lhpcomm.com/post/transatlantic-brand-governance-for-health-and-nutrition-companies</link><guid isPermaLink="false">69f27bb0bc2ce3253fd30490</guid><category><![CDATA[AI & Innovation]]></category><pubDate>Wed, 29 Apr 2026 21:44:17 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Alegações de saúde no mercado europeu — o que as marcas americanas precisam de saber sobre a EFSA]]></title><description><![CDATA[As alegações de saúde no mercado europeu estão entre os aspectos mais regulamentados da comunicação de marcas. Para marcas americanas a entrar em Portugal, compreender o enquadramento da EFSA não é opcional — é o ponto de partida.]]></description><link>https://www.lhpcomm.com/pt/post/alega%C3%A7%C3%B5es-de-sa%C3%BAde-no-mercado-europeu-o-que-as-marcas-americanas-precisam-de-saber-sobre-a-efsa</link><guid isPermaLink="false">69f279d97cb0726b2dae3a89</guid><category><![CDATA[Health & Nutrition]]></category><category><![CDATA[Lusophone Markets]]></category><pubDate>Wed, 29 Apr 2026 21:36:25 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Identidade de marca multilinguísta para associações internacionais de saúde]]></title><description><![CDATA[As associações internacionais de saúde e nutrição enfrentam um desafio de identidade particular: como manter uma voz coerente para uma base de membros multilinguísta e multicultural, sem perder autenticidade em nenhum mercado?]]></description><link>https://www.lhpcomm.com/pt/post/identidade-de-marca-multilingu%C3%ADsta-para-associa%C3%A7%C3%B5es-internacionais-de-sa%C3%BAde</link><guid isPermaLink="false">69f25539d3f2ae6dd917827b</guid><category><![CDATA[Associations]]></category><category><![CDATA[Lusophone Markets]]></category><pubDate>Wed, 29 Apr 2026 19:00:09 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Sales enablement for global health brands: the multilingual content imperative]]></title><description><![CDATA[Sales enablement for health and nutrition brands means equipping every client-facing touchpoint with the right content, at the right moment, in the right language. Here's how AI changes what's possible.]]></description><link>https://www.lhpcomm.com/post/sales-enablement-for-global-health-brands-the-multilingual-content-imperative</link><guid isPermaLink="false">69f255177cb0726b2dadeaf3</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Health & Nutrition]]></category><pubDate>Wed, 29 Apr 2026 18:59:35 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Como uma marca americana de nutrição deve abordar o mercado português]]></title><description><![CDATA[As marcas americanas de saúde e nutrição que pretendem entrar no mercado português enfrentam um conjunto de desafios que vai muito além da tradução. A regulamentação da EFSA, a cultura mediativa portuguesa e as expectativas dos consumidores exigem uma abordagem genuinamente local.]]></description><link>https://www.lhpcomm.com/pt/post/como-uma-marca-americana-de-nutri%C3%A7%C3%A3o-deve-abordar-o-mercado-portugu%C3%AAs</link><guid isPermaLink="false">69f25494829c52805ba98032</guid><category><![CDATA[Health & Nutrition]]></category><category><![CDATA[Lusophone Markets]]></category><pubDate>Wed, 29 Apr 2026 18:57:24 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Multilingual ABM for international health &#38; nutrition associations]]></title><description><![CDATA[International health and nutrition associations face a unique communications challenge: serving highly educated, multilingual member bases across multiple continents with scientific precision and cultural sensitivity. AI-augmented ABM changes what's possible.]]></description><link>https://www.lhpcomm.com/post/multilingual-abm-for-international-health-nutrition-associations</link><guid isPermaLink="false">69f25181b22b9270c63a712c</guid><pubDate>Wed, 29 Apr 2026 18:44:17 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[Entering the Lusophone market: what nutrition brands need to know]]></title><description><![CDATA[The Portuguese-speaking world represents over 260 million consumers across four continents. For nutrition and health brands, the Lusophone market offers significant growth opportunity — if you understand what makes it distinct.]]></description><link>https://www.lhpcomm.com/post/entering-the-lusophone-market-what-nutrition-brands-need-to-know</link><guid isPermaLink="false">69f2516a7cb0726b2dade362</guid><pubDate>Wed, 29 Apr 2026 18:43:54 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item><item><title><![CDATA[How AI is transforming health &#38; nutrition communications]]></title><description><![CDATA[AI tools are reshaping how health and nutrition brands communicate with global audiences. Here's how LHP Communications integrates AI into every stage of the communications workflow — from media monitoring to multilingual content adaptation.]]></description><link>https://www.lhpcomm.com/post/how-ai-is-transforming-health-nutrition-communications</link><guid isPermaLink="false">69f25151b22b9270c63a70cb</guid><pubDate>Wed, 29 Apr 2026 18:43:29 GMT</pubDate><dc:creator>Luisa Piette</dc:creator></item></channel></rss>